Your Super App For Fun: Sports, Entertainment, Culture, Communities & More

Innovating Global Entertainment

• We’re passionate about innovation, obsessed with design, and dedicated to creating unparalleled sports and entertainment experiences for everyone: our global community, businesses, and partners worldwide
• Cutting edge technology from Silicon Valley combined with beautiful UX, we set out to design the most powerful super app experience on this side of the planet

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  experiences

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  bookings

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  clubs

• 

  hobbies

• 

  sports

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  esports & gaming

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  e-wallet

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  augmented reality

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  event tickets

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First (of many) Successful Events

5 vs 5

intense 5VS5 matchups. an electrifying night of boxing

barbie

Dream Made Here Barbie fans live the dream as an interactive reality through a range of adventures

Final supercopa de espana

Witness the epic clash between FC Barcelona and Real Madrid

CR7 signature museum

From Cristiano Ronaldo's signature, a great experience has emerged

Disney: The Castle

Disney: The Castle is a live musical experience that brings you closer than ever to the iconic music of Disney beloved animated worlds

Egypt Cup

Be part of the excitement and come cheer in Al-Awwal Park in the highly anticipated match of the historic encounter between Al Ahly and Al Zamalek

EWC

UNITING THE GLOBAL GAMING COMMUNITY

2024 Diriyah E-Prix

The Formula E World Championship returns to the historic surrounds of Diriyah

Ring of Fire: Fury and uysk

Watch the epic showdown between two of the world's greatest boxers, heavyweight champion Tyson Fury and the talented boxer Oleksandr Usyk

Knockout Chaos Boxing

Join us for the Knockout Chaos Boxing Event, where the world's fiercest champions collide in Chaos Knockout!

The Legends Experience

An interactive museum for the greatest human-made passion football Here where football fans can experience the most important moments

Mike Tyson Boxing Club Championship

1st amateur boxing tournament to be held in Mike Tyson Boxing International Refereeing, where 37 fighters from all over the world fight for the first place

PFL MENA

Book tickets now for the highly anticipated Professional Fighters League (PFL) event in Riyadh on May 10th! Witness the excitement as the fastest-growing and most innovative sports league in the world kicks off

Saudi Cup 2024

The story begins here and continues with the most expensive race in the world, the Saudi Cup, since its inception, to its fifth edition this year

Saudi Smash 2024

From May 4 to May 11, Jeddah transforms into the heart of the sport, marking Saudi Arabia's grand entry into the professional arena. Saudi Smash is here to redefine the game

WWE SmackDown

WWE Presents WWE Smackdown at Jeddah superdome, on Friday May 24, 2024. Featuring WWE’s Smackdown biggest Superstars, for the first time outside of the United States of America.

UFC Fight Night: Robert Whittaker vs ALISKEROV

ALISKEROV shines in the historic UFC debut in Saudi Arabia! Brace yourself for an extraordinary night of mixed martial arts action on June 22nd at the Kingdom Arena

Zero Latency

Put on the VR headset and pick up your gun controller. You and your friends are about to be transported into the virtual world! Once in, you're free to move and explore as you please