Saudi-developed assistant connects conversational event discovery with real-time, bookable inventory and secure transactions
Riyadh, Saudi Arabia, 6 August 2026: webook.com, the global technology platform for live experiences, has launched the first AI Booking Assistant in Saudi Arabia that allows users to discover events, receive tailored recommendations and move towards a secure ticket purchase from the digital channels they already use.
Available at launch across X, Instagram, WhatsApp, the assistant connects conversational requests with live, bookable entertainment and sports inventory across Saudi Arabia. webook.com In-App and TikTok are planned as the product’s channel architecture continues to expand.
Developed in Saudi Arabia, the AI Booking Assistant uses bilingual natural language processing in Arabic and English to understand casual requests, locations, preferences and other booking criteria. It can interpret questions such as what to do over the weekend, which events are taking place nearby or which experiences suit a particular group, before recommending relevant options from the webook.com catalogue.
The product is designed to reduce the distance between discovering an experience and booking it. Rather than requiring users to search through multiple listings, filters and platforms, the assistant translates conversational intent into practical, bookable recommendations.
“People do not always begin with the name of an event in mind. They might simply be looking for something to do tonight, an activity for their family or a match taking place nearby,” said Nadeem Bakhsh, Chief Executive Officer of webook.com. “Our goal is to understand that intent and turn it into a useful, secure booking journey wherever the user already happens to be. An AI product should do more than produce a convincing answer. It needs to understand intent, recognise what information is missing and connect the request to real inventory that the user can actually book. The channel may change, but the intelligence, product logic and transactional safeguards remain consistent.”
How the AI Booking Assistant works
On X: Users can tag @webook with a casual request, location or activity preference. The assistant responds publicly with relevant options before moving the interaction to a private direct message when the journey requires greater privacy.
On Instagram: Users can submit requests through comments on designated AI-enabled webook.com posts, where the assistant provides relevant event and experience recommendations.
On WhatsApp: Users can directly message the webook.com WhatsApp account after receiving an event announcement, or prompt it to suggest things to do if bored and have no plans to do. The AI assistant will help them book the next fun thing to do.
Across each channel, the assistant draws from the live webook.com catalogue to recommend options that are currently available to book. When a user is ready to proceed, the assistant provides a secure, identity-linked booking link. Card details and sensitive personal information are never requested through a public social media post, comment or direct message.
The AI Booking Assistant is built on the same broader artificial intelligence foundation supporting webook.com’s technology ecosystem, including its TruFan framework for identifying and prioritising genuine, verified fans. Its launch extends that intelligence further into the beginning of the customer journey, helping users decide what to attend as well as how to access it securely.
The launch forms part of webook.com’s wider strategy to make live experiences easier to discover, plan and book across the digital environments where users already spend their time.
About webook.com
webook.com is a global technology platform for live experiences, built to operate at the scale and intensity of the world’s most in-demand events. Its infrastructure brings together event discovery, ticketing, fan engagement and integrated services into a single end-to-end ecosystem, engineered for high-demand environments including high-volume ticket releases and live demand management. Since launch, webook.com has reached over 18 million users across 180+ countries and processed more than 25 million ticket bookings last year. Following its expansion into Europe and its first event in France with EWC 2026, webook.com is building a growing European footprint while continuing to support high-demand events across the region and internationally.
FAQ
What is the webook.com AI Booking Assistant?
The webook AI Booking Assistant is a Saudi-developed AI-powered service that helps users discover events and experiences, receive tailored recommendations, and move towards booking tickets through the digital channels they already use.
Where can I use the webook.com AI Booking Assistant?
The AI Booking Assistant is available across X, Instagram and WhatsApp. webook.com also plans to make it available through its app and TikTok.
How does the AI Booking Assistant recommend events?
The assistant uses natural language processing in Arabic and English to understand users’ requests, locations, interests and booking preferences before recommending relevant events and experiences available on webook.com.
What can I ask the AI Booking Assistant?
Users can ask conversational questions such as what to do over the weekend, which events are happening nearby, or which experiences are suitable for families, friends or other groups.
Does the AI Booking Assistant show events that are actually available to book?
Yes. The assistant uses the live webook.com catalogue to recommend events and experiences that are currently available for booking.
Can I book tickets through the AI Booking Assistant?
The assistant helps users move from event discovery towards booking. When a user decides to proceed, it provides a secure, identity-linked booking link.
How does the AI Booking Assistant work on X?
Users can tag @webook with a request, location or activity preference. The assistant can respond publicly with relevant options and move the interaction to a private direct message when greater privacy is needed.
How does the AI Booking Assistant work on Instagram?
Users can submit requests through comments on designated AI-enabled webook.com posts, where the assistant recommends relevant events and experiences.
How does the AI Booking Assistant work on WhatsApp?
Users can message the webook.com WhatsApp account to ask for event recommendations or activities to do. The assistant can suggest suitable options and help users continue towards booking.
Is it safe to use the webook.com AI Booking Assistant?
The assistant does not ask users to provide card details or sensitive personal information through public social media posts, comments or direct messages. When users are ready to book, they are provided with a secure booking link.
Does the AI Booking Assistant support Arabic and English?
Yes. The assistant uses bilingual natural language processing to understand requests in both Arabic and English.