Blog and announcements
Guides and strategies for event organizers on ticketing, event marketing, fan engagement, and growth.
TicketingSaudi Arabia Event Permits and Licensing: Which Approval You Need, From Which Authority, and How Long It Takes
Verified as of September 2026. Regulatory details change; confirm current requirements on the official portals linked below before committing dates.
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TicketingThe Morocco Event Market: A Destination-Intelligence Guide for Promoters, Rights-Holders and Attraction Operators
What should an international promoter know before launching an event in Morocco? Three things. Demand is measured, not projected: 19.8 million tourist arrivals in 2025 and more than 1.1 million tickets used at AFCON 2025 by the quarter-final stage. The state is building venue capacity faster than local event supply can fill it, behind an infrastructure program of roughly 41 billion US dollars running to 2030. And the entry window that matters is 2026 to 2029, not the World Cup year itself.
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TicketingPost-Event Analytics: Turning One Event's Data Into the Next One's Revenue
Analyze ticketing data after an event by extracting five numbers that each force a decision: the shape of your sales curve, the net yield of every sales channel, the repeat and crossover rate of your audience, performance by price tier, and entry friction on event day. Each number maps to one change for the next event, in on-sale design, channel spend, audience targeting, price architecture, or operations. A post-event report that produces no decisions is filing, not analysis.
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TicketingThe Restaurant and Dining Experience Playbook: Turning Tables Into Ticketed Revenue
A restaurant sells ticketed dining experiences by packaging what it already has, kitchen, room, chef, into dated, capacity-limited events sold as prepaid tickets: a chef's table, a themed brunch, a tasting-menu night, a supper club. Guests pay when they book, not when they leave. That one change eliminates most no-show losses, monetizes peak demand, and builds a first-party guest audience your reservation book never gives you.
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TicketingTruFan: The Proprietary Technology That Puts Real Fans First, and What That Means for Organizers
TruFan is webook.com's proprietary fan protection technology. It uses machine learning and behavioral analysis to score genuine fan engagement, attendance patterns, participation, community interaction, and gives verified real fans priority when a high-demand on-sale opens. For organizers, clubs and venues, that means fewer tickets leaking to the black market, calmer release days, and audiences full of people who actually turn up. It is a capability you get by partnering, not one you have to build.
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TicketingConference and Exhibition Ticketing: Registration, Access and Monetization for B2B Events
Should your conference use a registration system or a ticketing platform? If anything at your event carries a price, delegate passes, workshops, gala seats, exhibitor packages, the answer is a ticketing platform. Registration tools capture data; ticketing platforms sell inventory. Most B2B events leak revenue at exactly this point, because they treat sign-up as administration instead of merchandising. This playbook shows how conferences, exhibitions and forums can run the same commercial machinery concerts have used for years.
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