Blog and announcements
Guides and strategies for event organizers on ticketing, event marketing, fan engagement, and growth.
TicketingThe Spain Event Market: A Destination-Intelligence Guide for Promoters and Rights-Holders
Spain is one of Europe's strongest markets for live events, and its rules are set mostly by regions and cities. Live-music ticket sales passed €800 million for the first time in 2025. The country also received a record 96.8 million international tourists. But no single national authority licenses your show. The autonomous community writes the public-events law, the city council issues the licence and enforces noise limits, and the state sets tax and consumer rules. Before you pick a venue, work out which region's rules you will be operating under.
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SponsorshipBank and Telco Presale Partnerships: How Rights-Holders Price, Size and Run Cardholder and Subscriber Early Access
A bank or telco presale partnership sells one thing: early access. The partner's cardholders or subscribers can buy before the general sale, inside a fixed window, from a capped allocation, after an eligibility check at checkout. Five settings decide whether the deal works: the window, the share of inventory, the eligibility gate, the fee model and the fan-fairness guardrails. Get one of them wrong and you either short-change the partner or anger the fans you are selling to.
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TicketingExperience Operator KPIs: The 10-Number Scorecard for Attractions, Tours and Activity Businesses
An attraction, tour or activity business should track ten numbers in four layers: Fill (slot utilization, booking lead time, peak-to-off-peak spread), Yield (revenue per available slot place, net revenue per guest, add-on attach rate, channel net yield), Show (no-show rate, refund rate) and Return (90-day repeat rate). Check them weekly, per slot, not per month. Revenue alone hides which sessions are failing.
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TicketingThe Italy Event Market: A Destination-Intelligence Guide for Promoters and Rights-Holders
Italy is one of Europe's deepest live-entertainment markets: audiences spent more than €4 billion on shows in 2024, including €989 million on concerts. What sets it apart is ticketing law. Above 5,000 capacity, concert tickets must carry the buyer's name and be checked against ID at the gate. Only authorized ticketing systems may sell. Unauthorized resale draws fines of up to €180,000 per violation. In Italy, your venue choice also decides your ticketing regime.
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TicketingHow to Run a Ticketing Platform Demo: A 10-Scenario Script, Scoring Rules and When to Insist on a Pilot Event
To run a ticketing platform demo that proves anything, write the script yourself. Send every shortlisted vendor the same event pack a week ahead, then make them run ten live scenarios on your data, from building the event to exporting your customer file. Each one is tested three ways: show the normal path, break it, and watch the recovery. Score what happens on screen, not what is promised.
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TicketingTicket-and-Hotel Packages for Events: Who Carries the Liability, and When EU Package Travel Rules Apply
An event ticket sold together with a hotel stay is usually a "package" under EU law, and that makes whoever combined the two liable for the whole trip, including the event. The value test rarely saves you: when the event is the reason for the trip, it counts as an essential feature even if the ticket is a small share of the price. So before a promoter, hotel or travel platform launches a ticket-plus-stay offer, it has to settle one question in writing: who is the package organizer, and what does each supplier owe them when the event moves?
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