Blog and announcements
Guides and strategies for event organizers on ticketing, event marketing, fan engagement, and growth.
TicketingTicket-and-Hotel Packages for Events: Who Carries the Liability, and When EU Package Travel Rules Apply
An event ticket sold together with a hotel stay is usually a "package" under EU law, and that makes whoever combined the two liable for the whole trip, including the event. The value test rarely saves you: when the event is the reason for the trip, it counts as an essential feature even if the ticket is a small share of the price. So before a promoter, hotel or travel platform launches a ticket-plus-stay offer, it has to settle one question in writing: who is the package organizer, and what does each supplier owe them when the event moves?
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TicketingDynamic QR Code Tickets: How Rotating Codes Work, What They Stop, and What to Ask Your Ticketing Provider
A dynamic QR code ticket carries an entry code that regenerates every few seconds from a secret stored on the holder's phone, so a screenshot, forwarded PDF or printed copy expires before it reaches the gate. It kills duplicate-ticket fraud at entry. It does not stop bots, account farming or fake listings. Those need the other layers of a full ticket fraud prevention framework. Whether a rotating code actually holds depends on four design properties, and most vendor demos never show them.
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TicketingHow to Price a Tour, Activity or Attraction Ticket: A Cost-Up Method for Experience Operators
Price an experience from the bottom up, in four lines. Calculate the cost floor per guest at realistic occupancy. Add your target margin to get the net price you must keep. Gross that net price up for channel commission by dividing, not multiplying. Then test the result against what buyers compare you with. If the market will not pay that price, change the product, not the floor.
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TicketingAI in Event Ticketing: Discovery, Booking and Protection, How webook.com Applies It
What can AI actually do in an event ticketing platform? Three things that move revenue: help a fan find the right event faster through AI-powered search, carry that fan from intent to a completed booking through conversational AI, and stop the bots and abuse that drain a high-demand on-sale through AI fraud detection. A platform that applies AI at only one of those moments leaves the other two leaking money. As of October 2026, here is how webook.com applies all three, and how to test any vendor’s claims.
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TicketingThe Fan Engagement Tech Stack: What It Actually Includes and How to Evaluate It
A fan engagement platform is not a single product. It is a stack of five layers, identity, community, live experience, loyalty and membership, and data activation, wired to a ticketing spine. The right way to evaluate one is to test the connections between the layers, not to count features: when check-ins, payments and memberships all resolve to one fan record, the stack compounds in value with every event. When they do not, you are buying logins.
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TicketingGray-Label Ticketing Explained: Your Brand, the Marketplace’s Rails, and When to Choose It Over White Label
Gray-label ticketing puts your event on the marketplace’s domain and app while the purchase experience is fully branded as yours. On webook.com, that means selling inside a marketplace of 20M+ users with your identity on the storefront: you keep the brand, the marketplace keeps supplying demand. Gray label beats white label when reach and speed matter more than owning a separate domain. White label wins when brand sovereignty is the strategy.
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