Blog and announcements
Guides and strategies for event organizers on ticketing, event marketing, fan engagement, and growth.
TicketingFrom Day Tickets to Memberships: A Recurring-Revenue Playbook for Attraction Operators
Attractions build recurring revenue by moving visitors up a ladder: single ticket, bundle, multi-visit pass, membership, community. The mechanics are specific. Price the pass at 2 to 3 times a day ticket, protect the on-site experience with timed entry, and sell the next rung while the visit is still warm, using visitor data you own. An operator that sells only day tickets rebuys its audience every morning.
Read more
TicketingThe Destination Events Flywheel: How Tourism Boards Turn an Event Calendar into a Visitor Economy
Tourism boards grow visitor numbers with events by doing four things in sequence: staging anchor events that give travelers a dated reason to book, coordinating those events into a year-round calendar, distributing that calendar through the channels where travelers already book, and owning the data that shows who came, what they spent and when they return. Run together, these moves compound into a visitor economy. Run separately, they remain marketing costs.
Read more
TicketingSurviving the On-Sale: Why High-Demand Ticketing Fails, and What Peak-Load Architecture Looks Like
Ticketing sites rarely crash during big on-sales because of raw traffic. They crash because thousands of buyers try to write to the same inventory records in the same second, and the database locks, hold logic, and payment flows buckle under that contention. Platforms prevent it with architecture, not last-minute servers: a fair virtual queue, contention-aware inventory locking, resilient payment handling, and a planned degradation order, all decided months before the sale.
Read more
TicketingThe Event Ticketing RFP: 40 Questions That Predict Platform Fit
A strong event ticketing RFP asks 40 questions across ten sections: commercial model, fees and settlement, on-sale capacity, access control, fraud and resale, data ownership, marketing and distribution, support, implementation, and security. The right questions force vendors to prove failure behavior, what happens at peak load, at the gate, and in the settlement report, rather than recite feature lists. This template goes deeper than our guide on how to choose an event ticketing platform.
Read more
TicketingUAE Event Market Intelligence: A Briefing for International Organizers
Before you launch an event in the UAE, settle four things: a date that works with the October to April peak season and Ramadan, a venue plan across Dubai and Abu Dhabi, a distribution strategy built on local channels and partners, and the right permit from Dubai's DET or Abu Dhabi's DCT. Licensing is the easy part. The economics are seasonal, multi-emirate, and partnership-driven, so run the UAE through a full event market selection framework before you commit.
Read more
TicketingEsports and Gaming Events: The Ticketing and Operations Playbook for Digital-Native Audiences
An esports tournament or gaming festival should design its ticketing as tiered access to a multi-day community gathering, not as seats to a show. Sell day tickets for casual local visitors, multi-day passes for the traveling core community, and premium tiers built on experiences rather than sightlines, and keep a free or low-cost layer that converts digital fans into physical attendees. Pass architecture, not price, is the revenue decision.
Read more