Blog and announcements
Guides and strategies for event organizers on ticketing, event marketing, fan engagement, and growth.
TicketingFrom Scans to Sales: The Fan-Data Activation Playbook
Ticketing and fan data turn into revenue at exactly three moments: capture, when a purchase or an entry scan is tied to a consented identity; segmentation, when those identities are grouped by what they do rather than who they are; and activation, when segments drive repeat sales and hand sponsors verified proof of audience. Most organizations stall at the first moment, they collect scans, not identities, and never put a price on what that stall costs them.
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TicketingThe Türkiye Event Market: A Destination-Intelligence Guide for Promoters and Rights-Holders
Yes, Türkiye is a strong market to launch an international event in 2026, and you enter it through Istanbul, a local promoter partnership and a currency plan. Ticket revenues are growing around 30% a year, audience depth rivals any European market, and hard-currency budgets stretch further than almost anywhere in Europe. The catch: lira volatility and a two-season calendar punish organizers who plan as if Türkiye were Germany. This guide applies our seven-factor market selection framework to the ground reality.
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TicketingThe Dark-Day Problem: Venue Revenue When There Is No Event
How can a stadium or venue make money on days without events? By treating dark days as an inventory problem rather than a sales problem. Tours, behind-the-scenes experiences, corporate hire, recurring programming and memberships are products a venue can catalogue, price and distribute through the same rails it already uses for tickets. Venues that do this turn a fixed-cost liability into a second P&L. Venues that do not are paying, every day, to keep the lights off.
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TicketingThe Egypt Event Market: A Destination-Intelligence Guide for Promoters, Rights-Holders and Attraction Operators
Before launching an event in Egypt, an international organizer should know three things: it is MENA's highest-volume, lowest-ticket-price major market; demand is real and growing on the back of a record tourism cycle; and the operators who fail here are the ones who price and route it like the Gulf. Egypt is a scale play, not a premium play. This guide applies our framework for comparing event destinations to one market in depth.
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TicketingTicketing Platform Fees Explained: Pricing Models, Hidden Costs and a Total-Cost Framework
An event ticketing platform charges in one of five ways: a flat per-ticket fee, a percentage of face value, a share of buyer-side service fees, a SaaS licence, or a hybrid of these. Either the ticket buyer pays the fee on top of face value or the organizer absorbs it into the price. Two vendors quoting similar headline rates can differ by six figures across a season, which is why the headline rate is the least useful number in the contract.
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TicketingEvent Staffing: How Many People Does Your Event Actually Need?
A defensible baseline: one steward for every 250 expected attendees, and entry lanes sized so no lane has to process more than 660 people per hour, both figures published by the UK's Sports Grounds Safety Authority, the body behind the Green Guide. Security, scanning, hospitality and accessibility roles layer on top through a risk assessment. This article turns those anchors into a staffing model you can run for any event, with a worked 20,000-attendee example.
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