Blog and announcements
Guides and strategies for event organizers on ticketing, event marketing, fan engagement, and growth.
TicketingTicket Fraud, Bots and Counterfeits: A Prevention Framework for Organizers and Venues
How do you stop bots and fake tickets at your event? Not with any single tool. Ticket fraud attacks four distinct surfaces, accounts, payments, the ticket itself, and the gate, and every single-point defense has a documented bypass. The four-surface fraud model set out below pairs each surface with a control built for it, so an attacker who beats one layer still fails at the next. It is a framework any organizer can apply, at any scale.
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TicketingHow Much Does Event Ticketing Really Cost? Fees, Pricing Models and Total Cost of Ownership
Event ticketing platforms charge in one of four ways: a per-ticket marketplace commission, a software subscription, a white-label revenue share, or a negotiated enterprise contract. Stacked charges run higher than most buyers assume, the U.S. Government Accountability Office found ticketing fees averaging 27 percent of the ticket's price on the primary market. Yet the headline percentage on page one of a proposal is the least informative cost number in the entire contract.
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TicketingSaudi Arabia's Package Visa: What It Changes for Events Selling to International Audiences
Verified as of August 2026. The Package Visa is in its pilot phase; terms below reflect launch reporting and may change as the program expands.
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TicketingOne Brand, Every GCC Market: The Operator's Playbook for Running Ticketing Across Saudi Arabia, the UAE, Qatar, Bahrain, Oman and Kuwait
To run event ticketing across multiple GCC countries under one brand, operate a single branded commerce layer, one storefront, one checkout standard, one customer data model, and configure each market underneath it: local currency and payment rails, the correct VAT treatment, and the licensing authority that approves your event. Multi-country GCC expansion rarely fails on ambition or demand. It fails on the quiet operational assumption that six markets behave like one.
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TicketingSwitching Ticketing Providers Without Losing Sales, Data or Fans: A Migration Guide
To switch ticketing providers without disrupting sales, do three things in order: secure your full data export in writing before you give notice, run the old and new platforms in parallel for at least one complete sales cycle, and cut over in the quietest window your event calendar allows. The destination platform is rarely where switches fail. The transition is. This guide walks through the Six-Step Ticketing Migration Framework that turns a feared project into a routine one.
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TicketingWhite-Label Ticketing APIs and Integrations: What Your Technical Team Should Verify Before You Sign
A white-label ticketing platform should provide six integration surfaces: inventory and event-management APIs, checkout and order APIs, customer and CRM sync, access control and scanning, data export and webhooks, and single sign-on. Your technical team should verify all six before signature, together with the security posture behind them: PCI DSS scope, data residency, and PDPL/GDPR compliance. The demo shows the storefront; the contract lives in the API layer, and most buyers check only two of the six surfaces.
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