Blog and announcements
Guides and strategies for event organizers on ticketing, event marketing, fan engagement, and growth.
TicketingThe Museum and Cultural Venue Playbook: Ticketing, Membership and Programming Revenue
Museums and cultural venues grow ticketing and membership revenue by treating entry as sellable inventory instead of an open door: timed tickets that control flow and enable pricing tiers, a membership program designed around visit frequency, programming that sells the building after hours, and retail attached to the ticket path. The institutions growing earned revenue fastest have stopped treating admission as the product. The product is a programmable venue, and the shift starts at the entrance.
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TicketingPayment Failures, Declines and Chargebacks: The Ticketing Revenue Leak Nobody Budgets For
Payments fail during high-demand ticket sales because thousands of near-identical card transactions hit issuer risk models within minutes, a pattern those models read as card testing, not fandom, so legitimate buyers get declined at the exact moment demand peaks. Organizers reduce chargebacks the same way they reduce declines: by treating authorization rates, local payment methods, retry logic and dispute evidence as ticketing infrastructure, not as the bank's problem. Here is where the money leaks, and the four-layer stack that closes it.
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TicketingFrom Day Tickets to Memberships: A Recurring-Revenue Playbook for Attraction Operators
Attractions build recurring revenue by moving visitors up a ladder: single ticket, bundle, multi-visit pass, membership, community. The mechanics are specific. Price the pass at 2 to 3 times a day ticket, protect the on-site experience with timed entry, and sell the next rung while the visit is still warm, using visitor data you own. An operator that sells only day tickets rebuys its audience every morning.
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TicketingThe Destination Events Flywheel: How Tourism Boards Turn an Event Calendar into a Visitor Economy
Tourism boards grow visitor numbers with events by doing four things in sequence: staging anchor events that give travelers a dated reason to book, coordinating those events into a year-round calendar, distributing that calendar through the channels where travelers already book, and owning the data that shows who came, what they spent and when they return. Run together, these moves compound into a visitor economy. Run separately, they remain marketing costs.
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TicketingSurviving the On-Sale: Why High-Demand Ticketing Fails, and What Peak-Load Architecture Looks Like
Ticketing sites rarely crash during big on-sales because of raw traffic. They crash because thousands of buyers try to write to the same inventory records in the same second, and the database locks, hold logic, and payment flows buckle under that contention. Platforms prevent it with architecture, not last-minute servers: a fair virtual queue, contention-aware inventory locking, resilient payment handling, and a planned degradation order, all decided months before the sale.
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TicketingThe Event Ticketing RFP: 40 Questions That Predict Platform Fit
A strong event ticketing RFP asks 40 questions across ten sections: commercial model, fees and settlement, on-sale capacity, access control, fraud and resale, data ownership, marketing and distribution, support, implementation, and security. The right questions force vendors to prove failure behavior, what happens at peak load, at the gate, and in the settlement report, rather than recite feature lists. This template goes deeper than our guide on how to choose an event ticketing platform.
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