Blog and announcements
Guides and strategies for event organizers on ticketing, event marketing, fan engagement, and growth.
TicketingThe Family Entertainment Center Growth Playbook: Memberships, Parties and Repeat Visits
A family entertainment center grows revenue by turning occasional visitors into scheduled ones. Four levers do most of the work: memberships priced so families keep them, birthday parties that anchor weekend revenue, timed sessions that protect peak capacity, and add-ons that lift spend per visit. The general growth loop for attractions and experiences lives in our growth playbook for experience businesses; this article goes deeper on what works specifically inside an FEC, play center, arcade or indoor park.
Read more
TicketingThe Qatar Event Market: A Destination-Intelligence Guide for Promoters, Rights-Holders and Attraction Operators
To launch an event in Qatar, you need four things: a date inside the October-to-May outdoor window (or an indoor venue for the summer months), a locally registered entity or partner, the relevant Qatar Tourism license where your format requires one, and a distribution plan that sells to Qatar's compact resident base and to the visitors who fly in around the event. This guide covers all four, plus the demand data, venue map, seasonality and costs that decide whether Qatar deserves your next date.
Read more
TicketingHow to Organize an Event in Saudi Arabia: Permits, Ticketing and Launch Checklist
To organize an event in Saudi Arabia, secure two authorizations before anything goes on sale: a General Entertainment Authority (GEA) permit for the event itself, and ticket sales through an entity holding the GEA's Entertainment Activities Ticketing Accreditation. Everything else, venue booking, marketing, the on-sale date, sequences around those two approvals. This article gives you the application order, the timeline dependencies and a numbered launch checklist; for the full regulatory and payments landscape, see the complete guide to event ticketing in Saudi Arabia.
Read more
TicketingHow Do You Stop Bots and Scalpers From Buying Event Tickets?
Ticketing platforms stop bots and scalpers with layered defenses, not a single tool: verifying genuine fans before the on-sale opens, filtering automated traffic in the queue, detecting scripted behavior at checkout, restricting transfers and resale after the sale, and validating tickets at the gate. Each layer raises the attacker’s cost; together they make the on-sale unprofitable to attack. Any vendor claiming one feature blocks all bots is selling theater.
Read more
TicketingWhat Should an Event Ticketing Platform Actually Do? 12 Capabilities Organizers Should Look For
An event ticketing platform should do far more than process payments for seats. A modern platform manages peak on-sale traffic, blocks bots and fraud, verifies real fans, sells reserved seating from 3D maps, models complex events and ticket tiers, takes payment online and cashless on site, controls transfer and resale, validates entry at the gate, and converts every transaction into audience data, marketing reach, wider distribution and merchandise revenue. Those are the 12 capabilities this guide explains, one by one.
Read more
TicketingConferences and Exhibitions: Turning Registration Into a Revenue Engine
A registration list records who signed up. A revenue engine prices access, verifies who actually shows up, and converts presence into sponsor value and on-site spend. The gap between the two is five capabilities, tiered inventory, verified identity, access control, first-party data, and on-site commerce, that ticketing platforms solved for entertainment a decade ago and most conference and exhibition stacks still lack. This playbook covers all five, then gives you the ten questions that decide the platform.
Read more