Blog and announcements
Guides and strategies for event organizers on ticketing, event marketing, fan engagement, and growth.
TicketingConference and Exhibition Ticketing: Registration, Access and Monetization for B2B Events
Should your conference use a registration system or a ticketing platform? If anything at your event carries a price, delegate passes, workshops, gala seats, exhibitor packages, the answer is a ticketing platform. Registration tools capture data; ticketing platforms sell inventory. Most B2B events leak revenue at exactly this point, because they treat sign-up as administration instead of merchandising. This playbook shows how conferences, exhibitions and forums can run the same commercial machinery concerts have used for years.
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TicketingThe Egypt Event Market: A Destination-Intelligence Guide for Promoters, Rights-Holders and Attraction Operators
What should I know before launching an event in Egypt? Three things. Egypt is MENA's volume market, not its margin market: demand is enormous, but pricing power sits far below Gulf levels. The calendar decides your entry, because the North Coast owns summer and Cairo owns winter, while Ramadan rewrites both. And every performance needs a Musicians Syndicate permit, so licensing belongs on your critical path, not in an appendix.
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TicketingHow to Get Sponsors for Your Event: The Sponsorship Revenue Playbook for Organizers and Venues
To get sponsors for your event, build priced packages around audience data rather than logo visibility: define three or four tiers, anchor every price to verified attendance and engagement figures, prospect brands that already spend on properties like yours, and pitch measurable outcomes. Charge for the audience access you can prove, not for what you hope the event is worth. This playbook covers the full cycle, from package architecture to renewal.
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TicketingTicket Fraud, Bots and Counterfeits: A Prevention Framework for Organizers and Venues
How do you stop bots and fake tickets at your event? Not with any single tool. Ticket fraud attacks four distinct surfaces, accounts, payments, the ticket itself, and the gate, and every single-point defense has a documented bypass. The four-surface fraud model set out below pairs each surface with a control built for it, so an attacker who beats one layer still fails at the next. It is a framework any organizer can apply, at any scale.
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TicketingHow Much Does Event Ticketing Really Cost? Fees, Pricing Models and Total Cost of Ownership
Event ticketing platforms charge in one of four ways: a per-ticket marketplace commission, a software subscription, a white-label revenue share, or a negotiated enterprise contract. Stacked charges run higher than most buyers assume, the U.S. Government Accountability Office found ticketing fees averaging 27 percent of the ticket's price on the primary market. Yet the headline percentage on page one of a proposal is the least informative cost number in the entire contract.
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TicketingSaudi Arabia's Package Visa: What It Changes for Events Selling to International Audiences
Verified as of August 2026. The Package Visa is in its pilot phase; terms below reflect launch reporting and may change as the program expands.
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