Blog and announcements
Guides and strategies for event organizers on ticketing, event marketing, fan engagement, and growth.
TicketingThe Saudi Arabia Event Market: Demand, Seasons, Venues, and Licensing
Saudi Arabia is no longer a frontier bet. It is a scheduled market. The entertainment sector drew 89 million visitors across 1,690 events in 2025, with 6,490 licences issued, according to the General Entertainment Authority. For an international organizer the useful question is not whether to enter, but which season window, which city, and which format your event actually fits.
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TicketingSurviving a High-Demand On-Sale: The Engineering and Operations Playbook
High-demand on-sales rarely fail because of raw capacity. They fail because of sequencing: the queue, the inventory lock, the payment path and the bot filter are built as four separate systems instead of one. Keeping an on-sale up means engineering those four as a single pipeline, then running the day itself from a command centre with the authority to stop the sale.
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TicketingTicket Resale Rules in 2026: A Global Compliance Map for Organizers
Ticket resale rules diverge sharply by country in 2026, so resale is now a jurisdiction-first decision. The same resale programme can be best practice in one market and unlawful in the next. Organizers selling across borders need a compliance map before they write a policy, because the constraint is not what your platform can do but what each jurisdiction permits.
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TicketingHow Much Does It Cost to Organize an Event in Saudi Arabia? A Budget Framework
There is no single price for organizing an event in Saudi Arabia, and anyone who quotes one without seeing your scope is guessing. Here is what can be verified: the Entertainment Event Permit carries no fee on Saudi Arabia’s national services portal. Every other line, venue, production, staffing, ticketing, marketing, insurance, freight, moves with scale, season and how much you import. What follows is a budget framework: nine cost categories, the drivers behind each, and the mistakes that sink launches.
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TicketingCrowd Management for Large Events: The Planning Framework That Keeps People Safe and Gates Moving
Plan crowd management for a large event in seven layers: a crowd risk assessment covering density, flow and choke points; a safe-capacity and zoning plan; separate ingress, egress and emergency-egress plans; a competence-based staffing model; a communication and incident-command structure; real-time monitoring against pre-agreed triggers; and a structured post-event review. Every layer is settled weeks or months before doors open. Event day executes the plan, it should never be the day the plan gets invented.
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TicketingThe Event Marketing Playbook: How to Sell Out Without Burning Budget
To market an event and sell more tickets, do five things in order: build an audience you can reach before you spend anything on ads, run the campaign against a demand timeline from announcement to last call, put paid budget only behind channels that carry buying intent, treat the on-sale itself as a marketing moment, and measure revenue per channel rather than impressions. Sold-out events are engineered in that sequence. A bigger budget rarely fixes a broken one.
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